The age of “leisure” concerns SME and SMI, and traveling is not only related to holidays any longer. Corporates nowadays use traveling and the change of scenery as a marketing tool, to boost the sales and motivate their employees.

When traveling becomes a marketing tool

With the help of communication, event or travel professionals, corporates make their event a success. No more tours with the usual visits, the approach must be more creative and must develop around themes such as Treasure Hunting in the old town of Dubrovnik, Irish coffee making in Ireland, Soccer game on the beaches of Copacabana, Spy game in Moscow, the DaVinci Code at Le Louvre, a 4×4 raid in Chott el Jerid, the Olympics in Athens, in the footsteps of Harry Potter or the Beatles in London.

Specialized in group tours and business trips abroad, Tiveria Organisations has already helped ensure the success of events in Madrid for 1200 partners of Accenture Group, in Marrakech for Soho Group, and a famous kitchen designer brand.

A few references:

European homes, Sésame, Icare, Bel, Eurofrais, Equad, Hertz, Eliance – Elior, Interfaceflor, Regifax, Invest Securities, Lasce, Vincent Guerin Sports, France Télécom, Vinci, Citroën, Caisse d’Epargne, Pfiser, Ecolab, Ginger, Éditions Dunod, Caixa Geral de depositos, IMDS, Métro Cash&Carry, Quick, Loxam, Assystem, Soho, Accenture, L’Oréal Recherche, Ecolab, ERA, Dunod, GMF APJ, Loxam, Alstom Power Service, Famadem, La Poste, Laboratoire Servier, Ardix Medical Steria, Castille, Parkeon, GCI Group Grey, European Homes, Le Nouvel Observateur, L’Express…

 


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